I put the new “this loves” Aldi wines range to the test. Which involves eating. Lots of it.

this loves Aldi wines range

Those wine labels are key to our buying habits (I’ve said many a time) and Aldi has hit on a canny marketing idea to draw us in to a new range of wines.

If you see “chicken” or “lamb” or “pizza” shouting at you in italics from the retailer’s wine aisles it is because the this loves Aldi wines range hooks into our desire to choose the best wine to go with food.

Aldi this loves wine range
The  this loves Aldi wines range

It’s a clever little marketing ploy which will see six new this loves Aldi wines introduced by the end of October. The wines (all £4.99) are three whites – chardonnay, chenin blanc, pinot grigio – and three reds – sangiovese, malbec-shiraz and monastrell-petit verdot.

Sam Caporn,  Aldi’s wine expert, says: “A lot of shoppers find food and wine pairing intimidating, especially when faced with a wall of wine in some supermarket aisles. Aldi’s This…Loves range of wines features great tasting, approachable and food friendly bottles that have been created with food loving consumers in mind.”

You know I like it when a food gauntlet is thrown down and I couldn’t resist a little culinary playfulness.


I Put the this loves Aldi wines range to the test

I cooked pizza and poured “this sangiovese loves pizza” (12.5% abv) and for less than a fiver I thought it was a happy little wine.  It certainly wasn’t upset by the pizza challenge it had been set. But I disagree with the label description “richly full bodied” as it is  light bodied and fruity. That aside the strawberry and cherry flavour notes and decent acidity said “hey” to my pepperoni pizza and it said “hey” back.

this sangiovese loves pizza Aldi wine
this sangiovese loves pizza – a Pepperoni pizza

I made a hot pot and shared a bottle of “this monastrell petit verdot loves lamb” (13% abv) with chums, who agreed this wine did indeed love lamb. It has a combination of spice, black fruits, herbs and a flicker of violet.  It is  my favourite of the range. (Saying that, I’ve still to track down the “steak-loving” malbec. I’ll update!)

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I wasn’t as taken with the three whites and “this chardonnay loves chicken” (12.5% abv) made me the happiest. I’d fried chicken thighs in Moroccan spices with chilli and peppers and folded in some couscous.

Aldi probably didn’t have that chicken theme in mind. Sorry Aldi. The light fruitiness of the chardonnay (apples and citrus) cut through the spice and was a refreshing counterbalance.

You know I’m not a lover of pinot grigio (which “loves fish”) and it was well, it was OK-ish; and the chenin blanc which “loves fish and chips” was another oh-so wine. It is light on flavour, fruit and the satisfaction factor.

Overall though, not bad, not bad.


First published in over 30 regional newspapers including:
Hull Daily Mail – Leicester Mercury – Cambridge News – Liverpool Echo South Wales Echo – Daily Post Wales –  Huddersfield Examiner
– The Chronicle, Newcastle  – Teesside Gazette 
Birmingham Mail – Coventry Telegraph  – Paisley Daily Express 

Four Aldi wine reviews, because Mike at work likes his wine

Exquisite Collection Sauvignon Blanc Private Bin Aldi wine reviews

There’s a lovely chap I see by the photocopier at work and I’ll call him Mike because that’s his name.

Mike has been extolling the virtues of a merlot he loves. It’s called Grapevine Merlot, and he buys it from Aldi. So I bobbed up to Aldi to pick up his recommendation and bought more wine while I was there. It would have been rude not to.

Here’s Mike’s fave, along with another red for under a fiver and two Aldi wine whites for under £8.

Grapevine Merlot, (£3.09, in store only). This wine won’t knock you over in a wobbling heap of praise, but for a purse-friendly slurp then why not consider it. Aldi has sourced this wine from Spain and I bet it would be brilliant in a quick-and-easy summertime sangria. Or just allow  the flavours of black cherries and plums to comfort you when you need  … errrrrm … well, when you need a glass of red.

Estevez Chilean Pinot Noir (£4.79, £28.74 for six at www.aldi.co.uk). I popped this in the fridge for a couple of hours. Pinot noir is lovely with a bit of a chill and Estevez had a chilled-out 2015, scooping three awards, including silver at the International Wine and Spirits Challenge. It is a flimsy, see-through negligee red, with a whimsy of peppery strawberries on the nose and spiky spicy red fruits to taste.

Exquisite Collection Sauvignon Blanc Private Bin (£7.99, £47.94 for six online). Wow said a pal as she dipped her nose in this. That’s nice! (she said). Pauline’s not a huge wine lover but this gold award-winning New Zealand white turned her head, and rightly so. Lime takes centre stage, light, tight, splendidly bright lime, alongside cushion softness and roundness from stone fruit.

Freeman’s Bay New Zealand Pinot Gris (£5.69, £34.14 for a case of six). Say hello to another white from New Zealand. Wine makers have taken the pinot gris grape and created a wine which is soft but plump, with aromas which say honeysuckle and spring flowers, and flavours which say melon, mango and pear.

There you go. Mike drove me to drink.

 

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