Wine Events, Wine Education, Journalist
The Claret Offensive isn’t a football strategy; though it’s certainly a winning formula. Last year the Lidl wines team launched its challenge to lure wine lovers into its stores with a promotion of over 50 wines. And now it is at it again. A couple of days ago a new £12m campaign began with 40 […]
Lidl wines launches classic French regional wines into store Read More »
Lidl has just launched 40 new summer wines at a time when the retailer must be feeling pretty pleased with itself. Its overall wine sales have increased 38% over the past 12 months; and in parallel, a survey by Wotwine says that Lidl wines top its ratings table, with 68% of its wines offering customers
Lidl wines on a roll as summer selection hits the shelves Read More »
There’s a lovely lady I work with who keeps a special diary. It’s a diary of all the really really important events that take place in the country – nay, the world – at all times of the year. She does other things too, this lady, very important things; but to me her diary is
Lidl’s French wine promotion delivers some great bargains Read More »