Wine Events, Wine Education, Journalist
Those wine labels are key to our buying habits (I’ve said many a time) and Aldi has hit on a canny marketing idea to draw us in to a new range of wines. If you see “chicken” or “lamb” or “pizza” shouting at you in italics from the retailer’s wine aisles it is because the […]
There’s a lovely chap I see by the photocopier at work and I’ll call him Mike because that’s his name. Mike has been extolling the virtues of a merlot he loves. It’s called Grapevine Merlot, and he buys it from Aldi. So I bobbed up to Aldi to pick up his recommendation and bought more wine while I was
Four Aldi wine reviews, because Mike at work likes his wine Read More »
MANY of my friends say that Aldi wines have changed their lives. Friday nights begin with a “rush to the shops” to stock up for the weekend. Mike James, Aldi’s wine buyer, since 2010, has overseen the team which has made Aldi a must-go destination for reliable, affordable wines. I spoke to Mike, and asked
The man behind Aldi wines, Mike James, picks his special wines for you Read More »
Well knock me over with a wet tea towel and force me to drink lager and black. Sometimes I come across some corkers of wines; and they’re even better when they’re not only cheerful, but cheap too. I’m talking the Aldi wine range which is setting some really good standards and if you haven’t already
Aldi wine range sets standards at prices hard to ignore Read More »