aldi wines

this loves Aldi wines range

I put the new “this loves” Aldi wines range to the test. Which involves eating. Lots of it.

Those wine labels are key to our buying habits (I’ve said many a time) and Aldi has hit on a canny marketing idea to draw us in to a new range of wines. If you see “chicken” or “lamb” or “pizza” shouting at you in italics from the retailer’s wine aisles it is because the …

I put the new “this loves” Aldi wines range to the test. Which involves eating. Lots of it. Read More »

The man behind Aldi wines, Mike James, picks his special wines for you

MANY of my friends say that Aldi wines have changed their lives. Friday nights begin with a “rush to the shops” to stock up for the weekend. Mike James, Aldi’s wine buyer, since 2010, has overseen the team which has made Aldi a must-go destination for reliable, affordable wines. I spoke to Mike, and asked …

The man behind Aldi wines, Mike James, picks his special wines for you Read More »