The Aldi wine team takes the game up to another level
WE’RE funny, aren’t we, people. We can make decisions based on preconceived ideas; decisions based on perceptions, not fact. Take Aldi wine. Remember that advertising slogan “it is a Skoda honest” …. well how about, “it is from Aldi, honest”. Maybe Aldi is the retail equivalent of Skoda; in the public’s mindset it may not […]
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