Supermarket wine news this week. I think Christmas must be coming (oh yes it is) as two of the big chains have timed changes as they hurtle headlong into the busy festive season.
On Tuesday Asda announced the launch of its online store ww.ASDA.com/wineshop which will go live on October 28.
It will offer 200 new and exclusive wines, in addition to 300 of its existing Extra Special and branded lines.
Tracy Ford, Asda’s beers, wines and spirits category director, said: “The launch comes following extensive research which identified a gap in the market for an affordable wine club offering without the snobbery, providing customers with flexibility and choice. We take huge pride in our in-store wine range so with the launch of Wine Shop, we’re now looking forward to building on this strength.”
Exclusive lines will include the Devil’s Collection red and white wine blends from Casillero del Diablo.
Meanwhile, Morrisons has overhauled its wine range as it hopes to make it easier for people to understand what they’re buying.
They’ve added ‘signposts’ on labels which include food matches and QR codes which link to Morrisonscellar.com There are also tear-off labels; so if you like a wine, keep a reminder with you.
The bottles will display Morrisons’ Taste Test numbers based on profiles Morrisons have developed. These are sweet (0-3), fresh (4-6), smooth (7-9) and intense (10-12). Profiles which could easily be applied to blokes, don’t you think girls? The profile “I’m pretending to listen” is apparently still in development.
Picpoul de Pinet Felines-Jourdan 2012 (winetrust100.co.uk, £7.50 per bottle for six, and free delivery on 12 bottles or more). The WineTrust100 range is a selection of 100 wines constantly refreshed and selected by three masters of wine. Only wines with a mark of 90 or more are sold. The Picpoul scores 97.
It has vibrant and piquant aromas – I caught memories of home-made warm apple crumble and peaches, pears and lemons mingled in a lingering acidity. Apparently picpoul is translated as lip stinger … so-called for the grape’s high natural acidity.
Huddersfield Examiner – The Chronicle, Newcastle
Teesside Evening Gazette – Birmingham Mail – Coventry Telegraph