I put the new “this loves” Aldi wines range to the test. Which involves eating. Lots of it.

this loves Aldi wines range

Those wine labels are key to our buying habits (I’ve said many a time) and Aldi has hit on a canny marketing idea to draw us in to a new range of wines.

If you see “chicken” or “lamb” or “pizza” shouting at you in italics from the retailer’s wine aisles it is because the this loves Aldi wines range hooks into our desire to choose the best wine to go with food.

Aldi this loves wine range
The this loves Aldi wines range

It’s a clever little marketing ploy which will see six new this loves Aldi wines introduced by the end of October. The wines (all £4.99) are three whites – chardonnay, chenin blanc, pinot grigio – and three reds – sangiovese, malbec-shiraz and monastrell-petit verdot.

Sam Caporn,  Aldi’s wine expert, says: “A lot of shoppers find food and wine pairing intimidating, especially when faced with a wall of wine in some supermarket aisles. Aldi’s This…Loves range of wines features great tasting, approachable and food friendly bottles that have been created with food loving consumers in mind.”

You know I like it when a food gauntlet is thrown down and I couldn’t resist a little culinary playfulness.

I Put the this loves Aldi wines range to the test

I cooked pizza and poured “this sangiovese loves pizza” (12.5% abv) and for less than a fiver I thought it was a happy little wine.  It certainly wasn’t upset by the pizza challenge it had been set. But I disagree with the label description “richly full bodied” as it is  light bodied and fruity. That aside the strawberry and cherry flavour notes and decent acidity said “hey” to my pepperoni pizza and it said “hey” back.

this sangiovese loves pizza Aldi wine
this sangiovese loves pizza – a Pepperoni pizza

I made a hot pot and shared a bottle of “this monastrell petit verdot loves lamb” (13% abv) with chums, who agreed this wine did indeed love lamb. It has a combination of spice, black fruits, herbs and a flicker of violet.  It is  my favourite of the range. (Saying that, I’ve still to track down the “steak-loving” malbec. I’ll update!)

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I wasn’t as taken with the three whites and “this chardonnay loves chicken” (12.5% abv) made me the happiest. I’d fried chicken thighs in Moroccan spices with chilli and peppers and folded in some couscous.

Aldi probably didn’t have that chicken theme in mind. Sorry Aldi. The light fruitiness of the chardonnay (apples and citrus) cut through the spice and was a refreshing counterbalance.

You know I’m not a lover of pinot grigio (which “loves fish”) and it was well, it was OK-ish; and the chenin blanc which “loves fish and chips” was another oh-so wine. It is light on flavour, fruit and the satisfaction factor.

Overall though, not bad, not bad.

First published in over 30 regional newspapers including:
Hull Daily Mail – Leicester Mercury – Cambridge News – Liverpool Echo South Wales Echo – Daily Post Wales – Huddersfield Examiner
– The Chronicle, Newcastle – Teesside Gazette 
Birmingham Mail – Coventry Telegraph  – Paisley Daily Express 

Camper Vin is wine for campers and festival-goers. But what’s it like?

camper vin wine review boutinot

Camper Vin is one of those things you wish you’d thought of first.

I spend many a summer’s day in a wet field in a rain-battered caravan. It’s no wonder then that Camper Vin – a box of wine new on our shelves – caught my eye.

I’ve often laboured long and hard – gritting my teeth through the pain – of tasting wines and writing about them while rain needles play percussion on the caravan roof of our north Wales bolthole.

camper vin doggie
But mum it’s wet outside …

Camper Vin (13% abv, £13, Asda) is a box of wine marketed towards people who enjoy festivals, camping, caravans and  picnics. I like the word play and the box is designed with the image of a camper van. If you enjoy camping, caravanning, or getting wet at festivals, then what’s not to love.

Sadly I made a right performance of opening the thing – I’m one of those people who rips apart Christmas presents and puts together gadgets without reading the instructions first.

After  bit of a palaver (and this was probably just me being heavy-handed) I was all set up.  Now then –  about the wine.

Well it’s a box of  2016 chenin blanc produced by  Boutinot’s wine-making team in the Western Cape, South Africa. It’s a pale straw colour and the aromas are quite simple – apple and citrus – then to taste,  citrus zips along and is nicely refreshing. Not a mind-blower but good for a wet field.

The box (2.25 litres, the equivalent of three bottles of wine) is available in Asda from August 25  for about six weeks.

  • Pop your postcode into this link to find out where you can buy Camper Vin near you.  Good luck!!

camper vin wine boutinot

Camper Vin: Some camping stats

  • According to the Caravan Club of GB, there are today around 130,000 camper vans and motorhomes on the UK roads (Caravan Club of GB).
  • A Visit England GB Tourism Survey says that 10.6 million camping and caravanning trips were enjoyed in England between January and September 2015.
  • There are over 1,000 UK-based festivals listed on efestivals.com this year.